Debate: OK to pay a bonus to writers for picked up stories?

Thought I would bonus writers who got their stories on major sites like reddit, nytimes, etc.

too agressive?

brilliant?

stupid?

thoughts?

http://www.mahalo.com/answers/what-do-you-think-of-my-social-media-bounties-for-getting-your-page-picked-up

Jason on Twitter Mahalo.com This Week in Startups